New Market Research Report: RTD Coffee in China

From: Fast Market Research, Inc.
Published: Wed Jul 02 2014


An enlarging group of private car drivers, increasing outdoor activities and a faster pace of urban lifestyles boost demand for on-the-go consumption. Compared with fresh coffee, easy-to-carry RTD coffee products such as those in 250-500ml PET bottles and 200ml metal beverage cans achieve higher popularity among young Chinese people.

Competitive Landscape

Nestle (China) Ltd continued to dominate RTD coffee in 2013 with a 53% total volume share, fuelled by its well-established coffee brand reputation and distribution penetration strategy. Facing competition from specialist coffee shops in first-tier cities, Nestle was dedicated to selling its Smoovlatte 268ml PET bottle in lower-tier regions, contributing to Nestle's rapid growth in 2013. In September 2013, Nestle also introduced another new product, Smoovlatte Mocca and extended the classic Smoovlatte product line. The new product features a perfect fusion of chocolate and coffee and since launch has been well received by Nestle's followers.

Full Report Details at
- http://www.fastmr.com/prod/836874_rtd_coffee_in_china.aspx?afid=303

Industry Prospects

RTD coffee will tend to be more segmented in the forecast period. This means that manufacturers of RTD coffee may tailor their product portfolios to different target consumers. For instance, President Enterprises (China) Investment Co Ltd operates the refreshing low- to mid-end 450ml AHA Ice Coffee and the mid- to high-end aromatic 280ml AHA Italian Mocha Pot to satisfy the different levels of consumer demand. In addition, chilled RTD coffee is expected to see growth due to a perceived high freshness and better taste in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Coffee in China?
* What are the major brands in China?
* What are the key new launches of RTD Coffee and bottled coffee products?
* Who are the consumers of RTD coffee in China?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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