New Report Available: Other Hot Drinks in Turkey

From: Fast Market Research, Inc.
Published: Wed Mar 04 2015

Other hot drinks consumption is split fairly evenly, with flavoured powder drinks making up 54% and other plant-based hot drinks comprising 46% of total volume sales in 2014. Both flavoured powder drinks and plant-based hot drinks recorded stronger growth in foodservice.

Competitive Landscape

Nestlé Gida Sanayii continued to lead sales in 2014, recording a retail value share of 52% thanks to its dominant position within chocolate-based flavoured powder drinks. Moreover, the prime positioning of Nesquik as a brand for the wellbeing and development of children gives Nestlé Gida Sanayii an edge over its competitors that provide similar products overall.

Industry Prospects

Over the forecast period, other hot drinks is expected to record a total volume CAGR growth of 6%. The predicted positive performance of the economy on the whole strengthened distribution networks and the growing demand for more sophisticated products – a trend that is visible across hot drinks. These factors are expected to be the main drivers of growth in the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Turkey?
* What are the major brands in Turkey?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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