New Report Available: Ready Meals in Taiwan

From: Fast Market Research, Inc.
Published: Wed Jun 18 2014

In Taiwan, convenience store chains have performed well not only in retailing but also in the packaged food industry since they provide convenient meal solutions through a variety of ready meal products. All major convenience store chains in Taiwan have developed private label ready meals, such as rice or noodles with meat, in view of the growing demands driven by busy consumer lifestyles. Moreover, the products and services offered by convenience store chains have driven the rapid growth in sales of chilled ready meals.

Competitive Landscape

In 2013, President Chain Store Corp is expected to dominate ready meals with a 70% total value share, mainly because of the strong presence of its 7-Eleven brand in its own stores across Taiwan. In addition, the company continuously tries to keep its leading position through various marketing and customer service efforts. In most 7-Eleven stores, seating areas and microwave heating services are available for consumers to enjoy ready meals inside stores. Packaged sales of ready meals with a drink also contribute to the company's position.

Full Report Details at

Industry Prospects

Because of busy consumer lifestyles, ready meals in Taiwan is projected to continue to see high growth over the forecast period. Through continuous efforts in terms of product marketing and innovations, chilled ready meals sold as convenience stores' private label products will further drive growth as consumers have recognised such products to be convenient and cheap food solutions in their daily lives.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Ready Meals in Taiwan?
* What are the major brands in Taiwan?
* Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?

About Fast Market Research

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