Recent Study: 100% Home Delivery/Takeaway in Sweden

100% home delivery/takeaway continued to be a limited and niche foodservice channel in Sweden during 2013. Most foodservice outlets in Sweden have seating for their customers, even though they would be focused on home delivery or takeaway. The weather in Sweden does not allow for many of these outlets and many of them can therefore be found in shopping centres, at subway stations or other places with roofs that have a lot of people passing by. However, the channel offers good growth potential as Swedes are more on the run today and willing to grab food on-the-go to bring home or to the office.

Competitive Landscape

Högskolerestauranger AB was the only identified chained operator within 100% home delivery/takeaway in 2013, and naturally topped sales with 2% value share and SEK7 million in sales. The company operates its three Jalla Gatmat outlets at three different universities in Sweden and the company name can be directly translated to "college restaurants". The company serves a daily warm lunch, soups, salads, wraps, sandwiches, coffee, tea and various snacks.

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Industry Prospects

The operators for 100% home delivery/takeaway follow the current trends of Swedes well. Swedes will continue to purchase their food on-the-go and will demand seating to a lower degree over the forecast period. However, these outlets will also face more limited growth over the same period as other consumer foodservice outlets and grocery retailers will start to offer even more takeaway options. The lack of seating will also continue to limit these companies as it gives an added revenue stream and the customers more options. The fairly mild and rainy weather in Sweden negatively impacts these operators as they suffer from a lack of seating or waiting areas when the weather rather often turns inclement.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Sweden with research from Euromonitor's team of in-country analysts.

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If you're in the 100% Home Delivery/Takeaway industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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