Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market

From: Fast Market Research, Inc.
Published: Fri Jul 11 2014


Summary
Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

* Life stage related products offering age specific benefits will drive the demand for UK Bakery and Cereals.
* Value is a primary need among UK Bakery and Cereals consumers, second only to indulgence.
* The consumption of Bakery and Cereals products among UK consumers was driven by pursuits of pleasure and indulgence.
* High quality Bakery and Cereals products that give good health benefits will continue to have an influence on consumption behavior.

Full Report Details at
- http://www.fastmr.com/prod/837587_consumer_trends_analysis_understanding_consumer.aspx?afid=303

Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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* Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
* Market value and volumes over 2008-2018 for UK and nine other countries to give a global context.
* The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
* Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
* Examples of international and UK-specific product innovation targeting key consumer needs.

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