"Asian Speciality Drinks in Vietnam" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jul 02 2014

Asian speciality drinks continued to perform well in 2012, largely thanks to the good performance of Asian still RTD tea. Except for still RTD tea, some other products, like cereal/pulse-based drinks and other Asian speciality drinks, are mature and observed pretty slow growth. Generally, most Asian speciality drinks are perceived to have some health benefits. For instance, green RTD tea is believed to be high in antioxidants. Bird's nest drinks, which are included in other Asian speciality drinks, are believed to be a good natural source of vitamins and minerals.

Competitive Landscape

With the dominance of Asian still RTD tea, leading companies in this category also lead Asian speciality drinks. Tan Hiep Phat was by far the top company with 39% off-trade value share. The company has a portfolio of very strong Asian still RTD tea brands, including Zero Degree Green Tea and Dr Thanh herbal tea. Both products are advertised as having many health benefits, such as Zero Degree Green Tea having high levels of antioxidants, whilst Dr Thanh can cool the body from the tropical heat thanks to its herbal ingredients. As such, both brands have performed robustly since their launch, in conjunction with rising health and wellness awareness.

Full Report Details at
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Industry Prospects

Asian speciality drinks is expected to grow with constant off-trade value CAGR of 9% over the forecast period. Most Asian speciality drinks products will continue to focus on their health benefits in the marketing messages to drive market demand. Besides, Asian speciality drinks will also continue to attract consumers for the familiar taste, as many Asian speciality products are traditional and have been in the market for a long time, in either packaged or unpackaged form.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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- Asian Speciality Drinks in Japan
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