"RTD Coffee in Finland" Published

Total volume sales of RTD coffee grew by 1% in 2013, reaching 900,000 litres. The new product launches that took place in 2011-2013 helped to drive sales, as did the stepped-up marketing strategies, advertising and focus on shelf positioning, such as special cabinets in grocery retailers. The category is still considered to benefit from some novelty value, but the potential consumer base in Finland is rather small and the economic downturn at the end of the review period had a negative impact...

Euromonitor International's RTD Coffee in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/810111_rtd_coffee_in_finland.aspx?afid=303

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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