Better For You Packaged Food in Portugal - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Oct 10 2013

Reduced fat products continued to dominate BFY packaged food in 2012. Reduced fat milk (excl organic and FF) remained the single largest category in current value terms with sales of EUR363 million; however, this category saw current value sales decline due to the recession, which dragged down the performance of BFY reduced-fat packaged food as a whole. This was misleading, as the majority of reduced-fat categories showed some growth in value terms, albeit from a lower base in most instances.

Euromonitor International's Better For You Packaged Food in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Better For You Packaged Food in Venezuela
- Better For You Packaged Food in South Korea
- Better For You Packaged Food in Hong Kong, China
- Better For You Packaged Food in Bulgaria
- Better For You Packaged Food in Argentina
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »