Calming and Sleeping in the Czech Republic - New Study Released

From: Fast Market Research, Inc.
Published: Tue Jul 15 2014

Calming and sleeping registered milder growth of 2% in current value sales in 2012. Although, on the one side, demand for calming and sleeping was supported by current lifestyles when the hectic and stressful pace of modern life brings increasing numbers of incidences of sleeping disorders, depression and anxiety, sales of these products were hampered by the ongoing poor economic situation and consumers' efforts to save, on the other. Calming and sleeping remained a niche category in 2012, accounting for sales of CZK79 million.

Competitive Landscape

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Calming and sleeping was dominated by two multinationals, namely PHG Healthcare and Sandoz which accounted for combined value share of 53% in 2012. PHG Healthcare led sales of calming and sleeping with 28% value share and was followed by Sandoz with 25% value share in 2012. The success of these companies lays in their respective well-established brands Novo-Passit and Persen. Both these products have calming effects and are intended for treatment of complaints such as anxiety, aggravation, mental strain or sleeping disorders.

Industry Prospects

Calming and sleeping is predicted to record a 2% constant value CAGR over the forecast period. This expected growth will be higher than the average of the review period due to rising demand for these products as a result of the increasingly stressful and demanding lifestyle of many Czechs. Moreover, OTC calming and sleeping will benefit also from the fact it is considered to be healthier and safer (compared to prescription products in this area). Calming and sleeping is predicted to exceed sales of CZK85 million in 2017.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Czech Republic?
* What are the major brands in Czech Republic?

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