Contact Lenses in China - New Report Available

From: Fast Market Research, Inc.
Published: Tue Jan 20 2015


With more events and media articles aiming to enhance eye protection knowledge among the mass population, more people are becoming better informed when choosing contact lenses. As a result, consumers value convenience and hygiene concerns more seriously and consider disposable contact lenses to be more appropriate for eye health sustainability. The upgrade in consumption patterns that has taken place in contact lenses fuelled the category’s value growth and will support healthy growth in the forecast period.

Competitive Landscape

Shanghai Hydron Contact Lens Optics continued to lead in contact lenses in 2013, with a retail value share of 35%. The company manufactures and markets two brands in China - Hydron and Horien. Both brands cover all categories in contact lenses. Hydron and Horien both offer economy pricing, among which Hydron targets the mass population while Horien particularly targets students. Shanghai Hydron adopted celebrity endorsements with Taiwanese singers Jolin Tsai and Show Lo, while an aggressive television advertising campaign supported its healthy growth in 2013.

Full Report Details at
- http://www.fastmr.com/prod/946339_contact_lenses_in_china.aspx?afid=303

Industry Prospects

Contact lenses is expected to post a CAGR of 10% in value sales at constant 2014 prices over the forecast period. Steady demand among Chinese consumers, particularly amongst students, will continue to support the healthy growth of the category. Products with better moisturising and oxygen permeability will be favoured by health-concerned consumers, with a greater number of consumers trading up from traditional lenses to weekly/monthly lenses or from weekly/monthly disposable lenses to daily disposable lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Contact Lenses in Canada
- Contact Lenses in Taiwan
- Contact Lenses in Poland
- Contact Lenses in Japan
- Contact Lenses in Switzerland
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
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