Cough, Cold and Allergy (Hay Fever) Remedies in Italy - New Market Research Report

From: Fast Market Research, Inc.
Published: Tue Oct 28 2014


Sales of cough, cold and allergy (hay fever) remedies tend to be seasonal, with sales fluctuating depending on how consumers are affected by cold, flu, allergies and other minor illnesses associated with the weather. 2013 was a poor year weather-wise, with rain lasting until June. The 2012/2013 flu season was not as strong as that recorded in 2004/2005 but it was stronger than in previous years of the review period and lasted for some time. Although Italian consumers were trying to save money on non-essential consumer health products in 2013, they did not stop buying products offering relief from colds and flu, thus sustaining sales of cough remedies and decongestants.

Full Report Details at
- http://www.fastmr.com/prod/882057_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=303

Competitive Landscape

Boehringer Ingelheim Italia remained the leading player in cough, cold and allergy (hay fever) remedies in 2013 thanks to its Bisolvon brand, which held a 7% value share. The second most popular brand was Bronchenolo from Chefaro Pharma, accounting for a 5% value share.

Industry Prospects

Sales of cough, cold and allergy (hay fever) remedies will continue to be very seasonal, linked to the number of cold and flu cases and other weather-related illnesses. However, the category is predicted a value sales decline over the forecast period due to increasing consumer interest in general wellbeing and health and a shift towards more natural and preventative products. This trend will continue to benefit herbal cough, cold and allergy (hay fever) remedies along with other categories such as vitamins and dietary supplements, at the expense of mainstream products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
* What are the major brands in Italy?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in Romania
- Cough, Cold and Allergy (Hay Fever) Remedies in Japan
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »