DNA Test Kits Market: Ancestry DNA Testing Grabs Attention in North America and Europe

Published: Fri Aug 30 2019

The boom in consumer genomics has led to the advent of cheap testing kits by companies such as 23andMe that promise to enhance the life with personalized offerings. According to the International Society of Genetic Genealogy (ISOGG), more than 18 million people have bought at-home DNA kits.

These insights are according to the intelligence report, titled, "DNA Test Kits Market—Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019-2027," which has been freshly added to Market Research Reports Search Engine’s (MRRSE) overarching armamentarium.

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Along with the surge in consumer genomics, there has been palpable rise in the use of DNA research for PR and marketing purposes—counting on DNA tests and conducting questionnaires. Food giant Unilever sponsored a study to look for the genetic markers to comprehend if someone will like Marmite, while Mercedes-Benz Vans is eyeing for evidence of a gene for entrepreneurship.

There has been growing demand for ancestry DNA testing using saliva-based or cheek swab in North America and Europe. Besides, people being inclined to know about their father-line and mother-line and ancestors have triggered demand for DNA kits in developed countries.

However, scientists have serious doubts about validity and reliability of some genetic tests. In addition, companies may be unmindful of precarious results that may stem from storing data without complying with best security practices. Meanwhile, American Council of Life Insurers (ACLI), believes that genetic testing can succor life insurers to discern risk classification, thereby facilitating them to provide overall lower premiums. Having said that, a high risk revealed by genetic testing for a particular diseases may shore up premiums.

DNA Test Kits Market: Report Content

Quantitative and qualitative assessment exhort intelligence and overarching report on the DNA test kits market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the DNA test kits market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on DNA test kits.

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An insightful and deep-dive assessment of the competitive assessment of the DNA test kits market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the DNA test kits market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

DNA Test Kits Market: Research Methodology

Primary sources and secondary sources propel intelligence report on DNA test kits market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on DNA test kits market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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