Dermatologicals in Italy - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Oct 22 2014

Dermatologicals is a wide category offering products from antifungals and hair loss treatments to haemorrhoid treatments. In 2013, Italian consumers continued to face a tough economic climate and reduced their spending on non-essentials wherever possible. This trend affected dermatological categories in different ways, with some withstanding the crisis and growing in current value terms. One of the most important trends observed in 2013 was the emergence of more specific products in dermatologicals, such as antifungal products for treating fungal nail infections. According to industry sources, more and more Italians are visiting gyms and swimming pools and suffering from this type of problem.

Competitive Landscape

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Bayer remained the leading player in dermatologicals in 2013 with a 12% value share, manly thanks to its Canesten and Bepanthen brands. Ranked second was Sanofi-Aventis with an 8% share thanks to its Foille brand. The second biggest brand in the category in 2013 was Fissan from Sara Lee/DE Italy, accounting for a 5% value share. Other key brands included Cicatrene from Pfizer Consumer Healthcare and Neomercurocromo from SIT, both with a 3% value share.

Industry Prospects

The most important trend expected to affect dermatologicals in Italy is the increasing consumer interest in specialist products. This trend is set to have an impact mainly on topical antifungals, which saw the launch of treatments for fungal nail infections. On the other hand, consumers are likely to look for more discounted dermatological products over the forecast period. Hence, they are expected to increasingly visit parapharmacies and the pharmacy corners in supermarkets and hypermarkets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Italy?

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