Just Published: "Dermatologicals in Saudi Arabia"

Overall dermatologicals enjoyed growing consumer demand in Saudi Arabia in 2013. This was particularly noticeable amongst women. Despite social taboos, women tended to look for more advice about personal skin care problems. Female chemists/pharmacists encouraged women to come and see them by providing personal advice in private consulting rooms. As a result, dermatologicals saw a rise in current value terms in Saudi Arabia in 2013.

Competitive Landscape

The competitive landscape within dermatologicals is widely dominated by key international players in Saudi Arabia. Reckitt Benckiser Saudi Arabia was ranked first with a value share of 33% in 2013. The company increased its value share thanks to the popularity of its leading global brand Dettol. The latter has enjoyed strong brand recognition and loyalty since the launch of the Clean Student Campaign in Riyadh. This event gained ground across the country, enabling Reckitt Benckiser to grow within dermatologicals.

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Industry Prospects

Overall dermatologicals is expected to perform well over the forecast period. Women are expected to look for professional and medical advice from the expected growing number of female pharmacists. In addition, the increasing household penetration of broadband should contribute to the value increase, thanks to growing consumer demand. The forecast value increase is expected to be higher than that in the review period. This can be explained by price competition led by the key players; hence leading to a value CAGR of 5% at constant 2013 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What are the most popular formats for acne treatments?



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