Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic", published

Cough, cold and allergy (hay fever) remedies is the largest category within OTC, reaching retail value sales of CZK2.8 billion in 2012. Cold and flu are common illnesses which affect the majority of the population relatively regularly (mostly once or twice a year). In addition, sales are driven by current lifestyles of Czechs, when many people refuse to stay at home when they are ill with common colds and influenza and prefer self-medication to visiting a doctor (unwillingness to stay home can be partially attributed to the fact, that sick benefit is paid only from the fourth day of illness (in the case of freelancers even from the 22nd day) and is significantly lower than regular earnings, which poses a relatively appreciable reduction of monthly income).

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Competitive Landscape

Cough, cold and allergy (hay fever) remedies was led by GlaxoSmithKline which held 12% value share in 2012. The company had success mainly in combination products where it was clear leader with 41% value share in 2012. In addition to combination products, GlaxoSmithKline also competed in cough remedies and pharyngeal preparations. The success of the company can be attributed to its popular brand Coldrex which is well-known and established due to promotional and advertising support among Czech consumers. Coldrex is sold in several product variants, including Coldrex, Coldrex HotRem and Coldrex Nite within combination products, Coldrex Broncho within cough remedies and Coldrex Proti Bolesti v Krku in pharyngeal preparations.

Industry Prospects

Cough, cold and allergy remedies is expected to record a constant value CAGR of 3% over the forecast period, which will be higher than the review period average, as demand for these products will rise due to rising interest in self-medication of common colds and flu. Moreover, the increasingly hectic pace of modern life and worsening environment will also boost sales of this category over the forecast period. In addition, sales will be supported by a wider offer of various products and formats within cough, cold and allergy (hay fever) remedies as well.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Czech Republic market research report includes:

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