Market Report, "Herbal/Traditional Products in Italy", published

The main trend observed in the category in 2013 was Italian consumers' increasing appreciation of the fact that these products were much less likely to have any potential side effects compared to non-herbal alternatives. Italian consumers believe that herbal/traditional products do not cause any harm even if they are taken without medical advice as they do not interact with other medicines. Moreover, they are considered safe for regular consumption.

Competitive Landscape

Aboca SpA remained the leading player in herbal/traditional products in 2013, commanding a 12% share of value sales. This domestic company's products are the most popular in pharmacies and health shops. Aboca enjoys a very good reputation among Italian consumers, being the first naturally-positioned company to achieve a relevant share in the country’s wider consumer health market.

Full Report Details at
- http://www.fastmr.com/prod/882075_herbaltraditional_products_in_italy.aspx?afid=303

Industry Prospects

Herbal/traditional products is predicted a value CAGR of 1% at constant 2013 prices over the forecast period, which will represent a slowdown compared to the review period. This will be also be linked the unit price declines which are likely to impact the category, these being linked to the increasing popularity of pharmacy corners in hypermarkets and supermarkets. The main brands are expected to be available at discounted prices over the forecast period, which will be appreciated by consumers who will have to remain cautious with their spending until the economy recovers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Italy?
* What are the major brands in Italy?
* What is the market size of Herbal/Traditional Products in Italy?
* What are the major brands in Italy?

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