Market Report, "Vitamins and Dietary Supplements in Switzerland", published

From: Fast Market Research, Inc.
Published: Tue Nov 18 2014

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers' purchases of self-medication products. In the case of sickness Swiss consumers tend to combine OTC products with vitamins and dietary supplement which are perceived to complete a holistic approach to health care.

Competitive Landscape

Bayer (Schweiz) AG remained leader in vitamins and dietary supplements in 2013 with a relatively high value share of 21% given the degree of fragmentation in the category. The company's broad portfolio of products anchored it as the leading player in vitamins and dietary supplements. Furthermore Bayer benefits from a well-established reputation, being recognised as the international sustainability leader in the pharmaceutical industry. Bayer's success in 2013 stems from its focus on its top-selling brands Supradyn (ranked first overall), Redoxon (third), Biovital (fourth) and Berocca (sixth). In particular, Supradyn's position as leading brand within vitamins and dietary supplements in Switzerland drove the company's sales, being buoyed by its multiple topic-specific positioning such as paediatric and elderly.

Full Report Details at

Industry Prospects

Despite its maturity, vitamins and dietary supplements is expected to see further growth over the forecast period. The ongoing trend for this category is most likely to continue, as Swiss consumers' health awareness and desire for a healthy lifestyle is rising, as is a perceived importance of prevention. Furthermore, consumers' preference for products based on natural ingredients is set to increase in the light of the trend towards a natural health care approach.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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