New Market Report: Wound Care in Bulgaria

From: Fast Market Research, Inc.
Published: Tue Dec 09 2014

Many consumers faced challenging economic conditions at the end of the review period, due to high unemployment and widening income disparity. Consequently, consumers became more likely to purchase wound care only as required for replacements or distress purchases. Slow sales growth was also linked to the maturity of wound care and a lack of investment in new product development or marketing for these products. Due to these trends, wound care saw sales stagnate in the last years of the review period with just half a percentage point volume growth in 2012 and 2013. Current value growth of less than 4% in 2013 over the previous year was also slightly lower in comparison to the review period CAGR.

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Competitive Landscape

Medica was the clear leader in wound care throughout the review period and accounted for 45% value share in 2013. The company benefits from offering a number of well-known brands with a strong reputation for quality. The company for example offers Bandage Medika 5/10, which led gauze, tape and "other" wound care with 23% value share in the year. The company's Cytoplast and Sanplast brands together accounted for 44% value share in sticking plasters/adhesive bandages in 2013 and benefit from offering a wide range, including value-added products. Sanplast for example offers affordable rolls of sticking plasters but also waterproof plasters and plasters for sensitive skin. Cytoplast meanwhile offers individual plasters in packs, including waterproof products, products featuring bright cartoons for children and products designed to treat burns.

Industry Prospects

Wound care is a largely mature product area. Sales are expected to benefit from rising disposable income levels and economic growth in Bulgaria during the forecast period but are thus unlikely to see strong growth. Overall sales are expected to see 2% value CAGR at constant 2013 prices in the forecast period, up from 1% CAGR in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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You may also be interested in these related reports:

- Wound Care Market - Global Forecast to 2019
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- Wound Care in France
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