New Market Research Report: Wound Care in the Netherlands

From: Fast Market Research, Inc.
Published: Mon Oct 27 2014

Wound care is a product category that consumers tend to buy preventively and store for some time in order to be prepared in the event of an accident. Therefore, sales are cyclical by nature and are characterised by lower demand in the winter months when people tend to reduce their outdoor physical activities. In order to maintain consumers' interest, manufacturers are constantly investing in new technology, often derived from surgical wound treatments, in order to encourage people to buy more advanced products, which are higher-margin items, as opposed to basic plasters and bandages.

Competitive Landscape

Beiersdorf NV was the largest player in 2013 with a commanding 43% value share. The company built its position by being a forerunner in personal care products; it has developed an extensive portfolio that spans all the key categories in wound care under the Hansaplast umbrella. The company aims to stay at the forefront of medical innovation and constantly endeavours to upgrade its portfolio. It focuses on comfort and the fast healing of wounds and its portfolio shows a highly segmented approach by age group or type of activity: for example, elastic and waterproof plasters for sports enthusiasts and athletes.

Full Report Details at

Industry Prospects

The forecast period is expected to see wound care sales rise at a 1% value CAGR at constant 2013 prices, development that will be in line with the category's review period performance. Demand will be driven by further premiumisation in the form of delivery methods and the progressive evolution from basic sticking plasters to more advanced gels or sprays designed to seal and protect wounds. As a result of the ageing demographic in the Netherlands, companies are expected to target more specifically active senior consumers with products designed to accelerate healing and be adapted to ageing skin.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Wound Care Market - Global Forecast to 2019
- The Global Market for Advanced Wound Care Products 2014
- Wound Care in France
- Wound Care in Italy
- Wound Care in Portugal

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »