New Report Available: Herbal/Traditional Products in Norway

From: Fast Market Research, Inc.
Published: Wed Jun 18 2014

The acquisition of the leading super food retailer in Norway, Supernature AS, by Midsona AB was another hint that the Swedish company means business within consumer health in Norway. Super food, to summarise, is food containing very high amounts of one or more nutrients. The super food consists only of a single entity, whether an algae, a fruit, a seed, grass, oil or a berry to mention a few. Super food enjoyed a boom in 2010 and has since grown at a fast rate. Receiving a lot of media attention, endorsed by celebrities and blogs this product has added some non-polluting extra herbal fuel power to the dietary supplement power house.

Competitive Landscape

Cloetta Norway AS, Valora Trade Norway AS and Axellus AS were the three biggest retail value companies in 2013 with 20%, 11% and 9% value share correspondingly.

Full Report Details at

Industry Prospects

One of the issues concerning herbal/traditional products in Norway, which can be a blessing and a curse, is that the product needs permission from NOMA if producers, importers or marketers want to claim any medical effect. The evaluation and authorisation period can last a long time, not always fitting for the manufacturers. The incentives to introduce or develop new products are therefore restrained. On the other hand, the products that already have a marketing permission might increase their sales since they now have the scientific and regulatory NOMA behind them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Norway?
* What are the major brands in Norway?
* What is the market size of Herbal/Traditional Products in Norway?
* What are the major brands in Norway?
* Are Ayurvedic or Traditional Chinese Medicine products available in Norway?

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