New market study, "Spectacles in Japan", has been published

From: Fast Market Research, Inc.
Published: Fri Nov 28 2014


Japan raised its consumption tax from 5% to 8% on 1 April 2014. This was the first increase in 17 years. Consumers moved to purchase goods and services in advance, before the tax increase became effective. Spectacles also benefitted from a surge in shopping demand during the first quarter of 2014. The tax increased pushed consumers to buy new spectacles, not only just replacing old items. After the tax increase, spectacles suffered from an inevitable drop in sales. Overall, retail value sales of spectacles declined by 2% in 2014 to ¥451.2 billion.

Competitive Landscape

JIN Co Ltd (J!NS brand) continued to have a positive performance in 2013, and led sales with an 8% value share in 2013. The company experienced significant growth in sales over the recent review period. The company claims that it sold 5.5 million eyeglasses in FY2013. J!NS continued to launch new products with trendy designs and shapes to attract consumers. In April 2013, the company launched a new eyeglass frame product line called "JINS CLASSIC". The series offers classic frames that have a touch of updated and trendy designs, which helped to target wider range of age group. The company also launched various functional eyeglasses in 2013. The second series of J!NS Kafun Cut (eyewear for protecting eyes from kafun or pollen) was launched in January 2013, and the company was active in promoting and advertising the products through TV commercials to increase the product recognition amongst consumers. The company’s new sports sunglasses series, J!NS SPORTS, was launched in March 2013, and received the 2013 Good Design Award organised by the Japan Institute of Design Promotion. The company will continue strengthening the planning and development of advanced innovative eyeglasses to create new demand in the eyewear industry and further increase its market shares in Japan.

Full Report Details at
- http://www.fastmr.com/prod/905178_spectacles_in_japan.aspx?afid=303

Industry Prospects

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Spectacles in Poland
- Spectacles in Canada
- Spectacles in Turkey
- Spectacles in the Netherlands
- Spectacles in Italy
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »