Recent Study: NRT Smoking Cessation Aids in Switzerland

From: Fast Market Research, Inc.
Published: Mon Oct 27 2014

The Swiss Federal Assembly enacted a law for protection against second-hand smoke in 2008, which came into force on 1 May 2010. It prohibits smoking in enclosed, publicly-accessible areas and in rooms that are workplaces for several persons. There are exceptions for bars and restaurants, which may allow smoking in separate, ventilated rooms or in establishments smaller than 80 sq m, but the federal statute allows for more stringent cantonal smoking bans. This law has had a strong effect of the smoking practices of Swiss smokers. Many people have tried to give up smoking since its introduction, for example. However, voters in Switzerland rejected a total ban on smoking in enclosed public places at a national referendum in 2012. There was little change in the smoking population between 2012 and 2013.

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Competitive Landscape

NRT smoking cessation aids is highly concentrated in Switzerland with few brands being present. Nicorette (Janssen-Cilag AG) dominates with a 78% value share, followed by Nicotinell from Novartis Consumer Health AG. Janssen-Cilag therefore leads current value sales of NRT smoking cessation aids, a position it has maintained throughout the review period. Its produces and markets the Nicorette brand of NRT gum, inhalators, patches and micro-tabs. In 2013, Janssen-Cilag launched a nicotine mouth spray in Switzerland under the Nicorette brand name. The company claims that the nicotine is absorbed faster than is the case with an NRT gum product.

Industry Prospects

NRT smoking cessation aids is expected to see value sales increase at a CAGR of 1% at constant 2013 prices over the forecast period. Anti-smoking campaigns are likely to continue in Switzerland, with the aim of encouraging more people to stop smoking and preventing people from starting smoking in the first place. However, a stricter ban on smoking in enclosed public places is unlikely to be discussed further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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