"Contact Lenses in Poland" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 22 2014


Contact lenses is growing rapidly, primarily due to the rapid growth of online sales. There are many online stores offering contact lenses at attractive prices in Poland, and this sales channel represented 38% of retail sales across the category in Poland in 2014. The market has evolved rapidly mainly due to the price differences that reach as much as 40-50% compared with optical goods stores. The main companies operating in e-commerce of contact lenses are Szkla.com, BezOkularow.pl or TwojeSoczewki.pl. Many stores also develop parallel sales in brick and mortar stores. TwojeSoczewki.pl already has about 50 shops, Szkla.com has about 15, and BezOkularow.pl has three. Thanks to the dynamic development of online sales, Polish consumers are increasingly willing to start using lenses, mainly because they are becoming more affordable.

Competitive Landscape

Full Report Details at
- http://www.fastmr.com/prod/905183_contact_lenses_in_poland.aspx?afid=303

Johnson & Johnson Poland is the leader in contact lenses, having a 39% retail value share. The company owes its dominant position to its well-known brand Acuvue, which is widely available in optical goods stores and online stores. Acuvue is offered in many variants and is a leader in daily, weekly and monthly and extended wear lenses. The second company with a 30% retail value share in contact lenses is Novartis Poland which sells contact lenses under the brands of Air Optix and Dailies.

Industry Prospects

Many promotional activities aimed at dissemination of the use of contact lenses and expanding the product offering will result in more consumers starting to wear contact lenses in the forecast period. In comparison with the countries of Western Europe where the contact lens penetration is much higher, Poland still has huge growth potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Contact Lenses in Canada
- Contact Lenses in Japan
- Contact Lenses in Switzerland
- Contact Lenses in South Africa
- Contact Lenses in the United Kingdom
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »