"Contact Lenses in Poland" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 22 2014

Contact lenses is growing rapidly, primarily due to the rapid growth of online sales. There are many online stores offering contact lenses at attractive prices in Poland, and this sales channel represented 38% of retail sales across the category in Poland in 2014. The market has evolved rapidly mainly due to the price differences that reach as much as 40-50% compared with optical goods stores. The main companies operating in e-commerce of contact lenses are Szkla.com, BezOkularow.pl or TwojeSoczewki.pl. Many stores also develop parallel sales in brick and mortar stores. TwojeSoczewki.pl already has about 50 shops, Szkla.com has about 15, and BezOkularow.pl has three. Thanks to the dynamic development of online sales, Polish consumers are increasingly willing to start using lenses, mainly because they are becoming more affordable.

Competitive Landscape

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Johnson & Johnson Poland is the leader in contact lenses, having a 39% retail value share. The company owes its dominant position to its well-known brand Acuvue, which is widely available in optical goods stores and online stores. Acuvue is offered in many variants and is a leader in daily, weekly and monthly and extended wear lenses. The second company with a 30% retail value share in contact lenses is Novartis Poland which sells contact lenses under the brands of Air Optix and Dailies.

Industry Prospects

Many promotional activities aimed at dissemination of the use of contact lenses and expanding the product offering will result in more consumers starting to wear contact lenses in the forecast period. In comparison with the countries of Western Europe where the contact lens penetration is much higher, Poland still has huge growth potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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