"Digestive Remedies in Tunisia" Published

Tunisia saw an increase in the incidence of digestive disorders during the review period. This was linked to rising urbanisation and overcrowding in many cities, alongside the growing use of consumer foodservice, with sandwiches from street stalls/kiosks becoming an increasingly popular lunch option. However, many street stalls/kiosks operate in unsanitary conditions, partly due to the warm climate in Tunisia, increasing the risk of food poisoning. A growing coffee culture also put pressure on consumers' digestive systems. While coffee has always been popular in the country, the global fashion for espresso-based drinks and specialist coffee shops resulted in many increasing their consumption of coffee during the review period, with many switching from more traditional mint tea.

Competitive Landscape

Domestic company Teriak continued to be the leader in digestive remedies in 2013 with 30% value share. The company's strength is thanks to offering the leading brands in laxatives and diarrhoeal remedies, namely Duphalac and Actapulgite. These brands have a long-term presence in Tunisia and are trusted by consumers, making them an obvious choice for self-medication for these issues. The company furthermore gained around a third of a percentage point in value share in 2013 over the previous year, as rising disposable income levels encouraged more consumers to trade up to its products.

Full Report Details at
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Industry Prospects

Tunisians are increasingly aware of the greater efficacy of digestive remedies in comparison to home-made remedies. However, many still continue to use traditional remedies such as herbs and pomegranate peel. There is thus still a strong potential for growth. Growth in the forecast period is expected to be driven by rising disposable income levels and also by government consumer education campaigns focused on digestive disorders.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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