Guardian Professional appoints BOTTLE PR to promote must-attend public sector events

Published: Sun Feb 07 2010

Guardian Professional, a commercial division of Guardian News & Media, has appointed BOTTLE PR after a competitive pitch to provide strategic and tactical PR support across three individual events. Smart Healthcare Live, SmartGov Live and The Public Procurement Show, all aimed at public sector professionals, will be taking place at ExCeL on 15th and 16th June 2010.

This is the first time that Guardian Professional has appointed a PR agency to assist with exhibition promotion, and the aim is to raise awareness of the three brands and to drive footfall through to the events.

BOTTLE PR will be re-positioning the new ownership of the events under The Guardian brand, which has unrivalled reach into the public sector visitor audience. Social networking will be a key platform for the campaign with BOTTLE PR’s consultants looking to proactively engage with public sector professionals via LinkedIn, Twitter, Facebook and to create networking groups to publicise these key events.

Associate Director, Karen Cooper, who is leading the Guardian Professional account for BOTTLE PR says: "The public sector is already using social networking in new and exciting ways with a plethora of professional online communities using it to support them on an everyday basis. They were, after all, one of the first areas to create user groups and online collaborative content.

"We will use social networking communities including Twitter, Facebook and LinkedIn to communicate the latest show news including new speakers and exhibitors and to generate interest to a wider community that we’re unable to reach via traditional methods."

Karen continues: "Developing the role of social media in public relations is becoming increasingly important and we must ensure social media is incorporated into all PR activity. Social media underpins everything we do and has become a fundamental element to our award-campaigns."

Geoff Soppet, Head of Exhibitions at Guardian Professional, said of appointing BOTTLE PR: "We chose BOTTLE PR as we felt they demonstrated a truly in-depth understanding of the public sector. What's more, they developed some great ideas about how we can communicate with this target audience to help take our events to the next level. My team here very much related to their culture as an agency and we're looking forward to working together."


BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.

Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR, based near Oxford, offers its clients bespoke and tailored PR campaigns.

BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by consultants with years of relevant PR experience.
Company: BOTTLE PR
Contact Name: Tracey Warmington
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Contact Phone: +44 (0) 1865 882988

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