Preggioni appoints consumer PR experts BOTTLE PR to launch Magneat™ into the UK and across Europe

After a competitive pitch, Preggioni, a privately owned, Scandinavian design/innovation firm has appointed Oxfordshire PR agency BOTTLE PR to provide consumer PR support to launch Magneat™ – a simple, magnetically attached accessory worn to keep headphone cables neat, untangled and light on the ears.


Magneat™ is the ideal accessory for fashionable users of iPods, mp3 players and mobile accessories who want to enjoy listening on the move without frustrating tangles and knots in their cables. Perfect for active people who love listening to music or commuters who hate searching for headphone cords on busy trains and buses, the Magneat™ fastens to clothes using a magnet, meaning no annoying pin-pricks or holes in expensive clothing.


With its range of sleek and chic designs and amazing effectiveness, Magneat™, is the perfect item to banish cable chaos and is the brainchild of Preggioni, an Icelandic design team with their ear to the ground in the world of technology and design. The team came up with the concept after spending years searching for a way to solve the annoying problem of constantly getting their earphone cables caught on door handles, or irretrievably tangled.


Preggioni designer Isak Winther says: "We knew there had to be a simple solution to such a frustrating problem and wanted to develop something that was functional, easy-to-use and looked great." Magneat™ is now available in over 120 retailers worldwide and demand continues to grow. We were impressed with BOTTLE’s broad range of consumer PR experience and success in launching new products."


Associate Director and Senior PR Consultant, Karen Cooper, who is leading the Magneat™ account for BOTTLE PR says: "The Magneat™ product crosses over into technology accessories, as well as fashion. We’re taking a sectorised approach, looking at different people who are potential users of Magneat™ and focusing our campaign on them."

Each Magneat™ retails for £7.99 for standard versions or £9.99 for special editions. The full selection is available to buy at www.magneat.com with selected designs available from www.firebox.com. Preggioni is also in negotiations with several large retailers.


About BOTTLE PR

BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.

Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR offers its clients bespoke and tailored PR campaigns.

BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by consultants with years of relevant PR experience.