Yell, the international directories business, has appointed service economy PR specialists Man Bites Dog to handle the firm’s B2B PR brief in the UK.
[UKPRwire, Wed Aug 18 2010] Man Bites Dog won the six-figure brief following a five-way pitch. The agency will be supporting Yell’s strategy to promote the company’s suite of digital marketing services and expertise to the UK small business community.
Bernice Huelin, Integrated Communications Manager at Yell said: “We selected Man Bites Dog for its original approach to unlocking Yell’s insight and expertise – essential to our need to promote our high value services and consultative approach to business customers.”
Claire Mason, Founder and Managing Director of Man Bites Dog, comments: “Yell’s B2B service offering provides us with a host of opportunities for developing innovative PR campaigns. The team looks forward to supporting the development of the Yell brand in the SME space.”
For further information please contact Mark Doonan at Man Bites Dog on 0844 561 1416 / firstname.lastname@example.org.
Notes to Editors:
About Man Bites Dog
Man Bites Dog is the most award-winning business-to-business PR consultancy in the UK, with accolades including B2B Marketing Magazine’s Best PR Agency 2009, PR Week’s New Consultancy of the Year and CIPR Outstanding Consultancy. Our business and corporate communications campaign awards include European Sabre Awards, PR Week Awards and CIPR Awards. We specialise in communications and thought leadership for services companies across three core sectors: professional & financial services, technology & digital media, and property & environment.
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
Yell's online image library, containing product shots and logos can be found at: www.yellgroup.com/images