tion London Seizes On New Opportunities In The Recession With The Launch Of Funktion
A recession might not bode well for outsourced PR and marketing, but according to some, from crisis comes opportunity. Public relations and digital strategy outfit, tion London, has made sense of the economic downturn and launched Funktion, a no frills, think tank that provides creative back up for in-house marketing and PR teams, as opposed to media relations.
[UKPRwire, Mon Nov 10 2008] A recession might not bode well for outsourced PR and marketing, but according to some, from crisis comes opportunity. Public relations and digital strategy outfit, tion London, has made sense of the economic downturn and launched Funktion, a no frills, think tank that provides creative back up for in-house marketing and PR teams, as opposed to media relations.
Siobhan Kindness, creative partner at tion London and founder of Funktion, comments: “In times of recession there are companies out there who still need support and PR knowledge, but who don’t have the budget for a monthly retainer. By providing one off or bulk buy creative solutions, Funktion still affords these companies the luxury of having access to an experienced agency. While media relations isn’t part of the deal, we are offering a range of bespoke services, from press releases, right through to thoroughly researched proposals, allowing clients to budget more precisely.”
A PR agency not offering media relations might sound like a contradiction in terms, however, Funktion’s solutions do make sense. Clients don’t have to worry about going over their monthly budget, as costs are clear from the outset and communication with the agency is streamlined. Moreover, with companies retaining control over media relations, there is continuity, even in a climate where budgets are bound to be in flux.
Clearly some companies don’t know what lies ahead in 2009 and the current picture is one of doom and gloom. Having to deal with contractual issues and switch PR agencies due to lack of budget half way down the line can create problems. With Funktion, however, there are no strings attached, and being able to source affordable creative assistance from a knowledgeable PR team on a one off basis will even the scales for smaller and medium sized companies feeling the pinch in the credit crunch.
Siobhan Kindness, comments: “That’s not to say that Funktion isn’t a service for clients with a sizeable budget, as many larger firms have made the decision to run their PR in-house. Having access to an agency that can come to your product or service fresh and on a fixed rate basis, is obviously a plus factor for a wide range of companies. Basically, we're offering a new way of working with clients and anyone can tap into our creative hub to compliment their existing PR campaign.”
Described in a recent interview with Travelosophy*, as conceptual in its thinking and avant garde, Funktion’s team also offers a range of digital strategies from fully integrated websites with e-commerce to e-newsletters and all encompassing web marketing solutions. Funktion is available on Facebook - the social networking platform chosen for its no frills appeal, accessibility and streamlined communication – the three main facets at the core of the new creative think tank.
Eoin Dowling, Managing Director of Candy Content and previously Red Circle, a mobile entertainment company which sold for 24.4 million Euros in 2007, comments: “There are no million-dollar questions with Funktion – they are straight talking, ethical experts with a global perspective. Any boutique agency that can prioritise and time a campaign across the UK, Ireland, Australia and the US, and ensure an international profile for the brand is switched on. These guys could give the big agencies a run for their money.”
For further information on Funktion and the agency’s creative solutions please contact firstname.lastname@example.org, telephone 020 8180 1614 (VoIP) or visit http://www.facebook.com/pages/Funktion/43249219920
Funktion is a no nonsense, think tank for clients in search of bespoke communication solutions. Not concerned with day-to-day media relations, the agency aims to provide clients with the creative back up they need to get the press attention they deserve. One off and bulk buy services, include press releases; news releases; PR proposals; interview Q&A’s; presentations; e-newsletters; websites (e-commerce); mini-sites; case studies; social networking; online image & press release solutions; project management with broadcast media; event planning; speaking out columns; bespoke media copy and logo concept & design. The agency’s main areas of expertise are film, music and travel, however, Funktion has over 50 years combined experience, and the team continues to work on successful campaigns outsides of their core sphere and on a global level.
tion London is the PR arm of BlinQue London, an award winning digital strategy agency responsible for the website and online marketing on Nick Love’s film, The Football Factory, now a triple platinum DVD.
* Travelosophy is part of the new electronic world of travel journalism, delivering a personalized travel experience to a media literate consumer. For the full interview with Siobhan Kindness please visit: http://www.travelosophy.ca/articles/?suid=308&op=6&uid=2