Unique Living Overseas Property Celebrating a Record Breaking Year

From: Unique Living
Published: Fri Apr 02 2010

"Our turnover figures for June 2009 to February 2010 far surpassed our figures for the same period in 2007 previously our most successful year and this we attribute to clever marketing, some of our key property market bottoming out and astute buyers knowing when to grab a once in a lifetime bargain", says Serge Cowan, MD, at Unique Living, a London based, International boutique property agency.

Unique Living specialises in prestige homes in prime locations in Europe such as the French Riviera, Provence, Algarve, Costa del Sol, Mallorca, Ibiza and Southern Cyprus, all regions with superior properties and all affected by the world’s monetary downturn to a certain degree.

Serge Cowan continues, "Early in 2009 we realised that there were many home owners who literally had to sell and therefore the asking prices were dropping significantly. We chose to highlight this in our marketing from the Public Relations to our web site and the sales began to mount, in March we launched our "Reduced to Sell" section on our website which proved a turning point in our year, we also began to send out Alerts weekly announcing these amazing discounts making clear the percentage reductions.

We spoke to potential purchasers and offered properties that had suddenly been reduced. Of course, during that period of panic, house prices fell and a bit like the stock market, those brave enough to commit secured superb future investments.

Between June 09 and Feb 10, we had a turnover of just under 30 million euros and this was entirely due to the market bottoming out and the fact that we work closely with vendors and purchasers to secure a satisfactory result.

It was a combination of the marketing falling and levelling off in certain locations but not all, for example parts of the French Riviera remained pretty solid, and owners although not desperate, did nevertheless decide to market giving a glut of high end homes. It is important to note that prime locations like the French Riviera, while there was on average a drop of 15% some of the hottest properties retained their value, similar to the market in the UK and some homes continued to increase.

Therefore whilst some bought at top dollar a year earlier, many got a steal mid 2009.

Whilst the property market is now beginning to pick up in 2010 there are still some properties offered at reduced prices and so, if there are clients looking for a unique home in a prime location now is still a good time to invest, but these properties are not as readily available as they were this time last year so our advice is to be quick.

As a smaller more boutique company, we are able to implement change quickly and efficiently without the bureaucracy. We can also offer clients a very personal service, 90% of the time we represent the buyer, which gives them assurances when buying a home overseas, so a property that is reduced in a morning, is with our clients the same day, offering excellent opportunities for both our vendors and buyers".

For further details of our Italian property for sale, please visit www.uniqueliving.com.

Serge Cowan
Unique Living
International Real Estate
83 - 87 Crawford Street
London W1H 2HB
0845 430 0185
Company: Unique Living
Contact Name: Serge Cowan
Contact Email: serge.cowan@uniqueliving.com
Contact Phone: 0845 430 0185

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