Avnet Memec Appointed Leadtek European Distributor

From: Avnet Memec
Published: Wed May 11 2011

Avnet Memec today announced that it has been appointed as an authorised distributor for high end technology developer, Leadtek Research Inc. The pan-European agreement enables Avnet Memec to distribute products from Leadtek‘s four business areas across all territories in Europe.

Avnet Memec will focus on promoting low power, compact global positioning systems (GPS) modules to the original equipment manufacturers (OEM) market, while also carrying products from Leadtek’s comprehensive computer multimedia, wireless communication, audio/video communication and telecare divisions.

"We are increasingly finding that products and systems designed for industrial or professional use require GPS and wireless connectivity. Adding Leadtek’s innovative modules and devices to our product line-up will enable us to bring our customers a greater choice of advanced technologies and we are looking forward to working closely with them to develop new business throughout Europe," commented John Jones, technical marketing manager, Avnet Memec.

Leadtek’s compact GPS OEM modules are based on wireless technology provider CSR’s latest SiRFstarIV technology and provide extremely low power GPS technology. The Leadtek platform is built to take advantage of CSR’s SiRFAware full feature set, and is ideal for use in a range of applications including personal digital assistant (PDA) and pocket personal computing devices, fleet management and asset tracking, and car and marine navigation.

Banson Chang, communication business unit manager from Leadtek, commented, "Leadtek Research Inc. has been in the GPS business for more than 15 years, and we are glad to ally with Avnet Memec as our most important strategic partner in Europe. With their strength and advantage, we feel confident that we can increase our GPS OEM module market share in the upcoming future."

About Avnet Memec
Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu

Media Contact Avnet Memec
Tom Oelschlaeger – Director Communications Avnet Memec
Phone: +49 (0) 8121 775 146
E-Mail: tom.oelschlaeger@avnet-memec.eu

Press Contact:
Nicki Langley - Neesham Public Relations
Tel: +44 (0) 1622 210080, Email: nickil@neesham.co.uk
Company: Avnet Memec
Contact Name: Tom Oelschlaeger
Contact Email: tom.oelschlaeger@avnet-memec.eu
Contact Phone: +49 (0) 8121 775 146

Visit website »