EZface Launches Revolutionary New Technology: Virtual Hair Colouration In-Store Kiosks

From: EZface
Published: Wed Jun 23 2010

EZface, the worldwide leader in virtual makeover technology, today launched its newest technological innovation: the EZface Virtual Hair Colouration In-Store Kiosk. The application is set to transform hair colouring product purchase habits by enabling consumers to colour their hair at the touch of a screen.

Launched at The Global Summit of the Consumer Goods Forum (23-25 June)in the L’Oreal Innovation Zone, the EZface Kiosk features the company’s patented Virtual Mirror Application (VMA) which provides a photorealistic preview of hair colour applied to the consumer’s photo.

The technology features an intuitive camera and sophisticated algorithms to analyse the consumer’s photo. Taking into account the consumer’s skin tone, facial features and hair colour, it then applies the new hair shade directly to the consumer’s hair on their photo. The kiosks provide a true-to-life personalised preview of the customer’s new look, eliminating any doubt or worry as to whether the chosen hair colour will complement their appearance.

"The Virtual Hair Colouration Kiosk is an exciting development in the hair colour marketplace and will revolutionise how women buy hair colourants in stores," said Ruth Gal, EZface co-founder and Marketing Vice President. "The application contains a smart diagnostics engine that prevents the consumer from making the wrong choice. By showing the predicted result, customers are no longer faced with uncertainty or potential mistakes."

The Virtual Hair Colourant Kiosk follows on from the successful launch of the company’s Virtual Make-Up Kiosk which accurately applies a wide range of cosmetic products including foundations, lipsticks, mascara, powders and eye-shadows to consumer photos. The in-store Hair Colouration Kiosk is designed to complement the EZface Virtual Make-Up Kiosk, providing a holistic solution for cosmetics and hair colour consumers and retailers.

EZface is an IBM business partner and both applications run on the IBM AnyPlace Kiosk™ platform. The collaboration with IBM enables EZface to provide a one-stop-shop solution that includes Kiosk hardware, in-store installation and maintenance services.

"The Hair Colouration Kiosk is well-suited to both the retail and salon environments" said Rami Orpaz, EZface co-founder and CEO. "The kiosks can be implemented across in-store, web and mobile platforms and easily integrate with any database, e-commerce, CRM systems or loyalty schemes, providing retailers with a valuable means of demonstrating innovation and tracking user behaviour and preferences."


Notes for Editors:

About EZface

EZface, founded in 2000 by Ruth Gal and Rami Orpaz, is the leading provider of ‘Virtual Makeover’ applications.

The EZface Virtual Hair Colourant and Virtual Make-Up Kiosks provide a comprehensive multi-platform marketing system for cosmetic companies and an enhanced buying experience for consumers. Both systems run on IBM AnyPlace Kiosk™ technology integrated with a proprietary professional photography mod¬ule.

The intuitive software and sophisticated algorithms detect the consumer’s skin tone, eye colour, facial features and hair colour and virtually applies cosmetics or new hair shades to their photograph. The kiosks provide a true-to-life personalised preview of the customer’s new look, which they can then share with friends via email or social networks.

The Virtual Mirror application has been applied to in-store kiosk, Web and mobile phone applications on more than 30 internet sites and in nu¬merous in-store "try before you buy" kiosks worldwide. The EZface Virtual Mirror Web Application powers rec¬ommendation engines for leading brands including L’Oreal Paris, Maybelline New York, CoverGirl and Garnier.

For more in¬formation or to experience the EZface Virtual Mirror Application at the Consumer Goods Forum contact:

Michele Lewis
T: +44 (0)7729 501 369
E: michele@thetopflooragency.com
Company: EZface
Contact Name: Michele Lewis
Contact Email: michele@thetopflooragency.com
Contact Phone: +44(0)7729 501 369

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