Valued Opinions Australia launch first smartphone application with full survey functionality

From: Research Now Ltd
Published: Thu Jul 07 2011

Research Now, owners of the Valued Opinions' panels, has announced the launch of its mobile app in Australia. 'Valued OpinionsMobile' for Android and iPhone is the first version of the app and the first smartphone app with full survey functionality.

The app can be used to gather responses to an array of research needs, from short surveys to instant feedback polls, and has been designed to provide many benefits for both researchers and panellists.

Researchers have access to real-time data and can gather more accurate responses. Full survey functionality enables researchers to target hard to reach segments, such as younger audiences and those who live in remote areas of Australia and may not have a reliable internet service.

Panellists benefit as they can now complete mobile surveys and manage their account without the need to log on to a computer, meaning they can voice their opinion no matter where they are. Members simply click on the survey they would like to complete and the survey downloads to their phone, along with any images which are cached on the device. Members can then answer the survey questions at their convenience, pause during a survey if necessary, and continue at a later time, all without an internet connection. Panellists also benefit from constant access to their reward balance, a new reward history, direct access to the Member Service team as well as comprehensive FAQs.

The app is designed so that Valued Opinions' members can take paid surveys in Australia without an internet connection (other than for receiving the survey and sending the responses back at the end of the survey). So if a member happens to be on the train, a plane or somewhere without internet coverage, they are still able to complete surveys.

Thomas Lapperger, Vice president, panel marketing and CRM at Valued Opinions, said: "The Valued Opinions Mobile app, as well as our newly designed website, has been created to enhance our members' experience by providing relevant information, even on the go. This app allows our members to stay in touch with the Valued Opinions community wherever they happen to be, and is one of the many steps we are taking to provide the best service to them. Members sharing their opinions with us and being rewarded for their time are key ingredients to the success of Valued Opinions."

The 'Valued Opinions Mobile' app is free to download via iTunes for the iPhone version and the Marketplace for the Android app.

About Valued Opinions
Owned and operated by Research Now, Valued Opinions is a consumer research panel made up of individuals participating in market research surveys in exchange for rewards. Through various partnerships with popular international retailers, Valued Opinions' members can earn and redeem credits for gift vouchers accepted online and in stores. Members also have the opportunity to donate rewards to charitable causes if they choose. For more information, visit

About Research Now Ltd
Research Now Ltd is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now Ltd enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now Ltd offers a full suite of data collection services, including social media sampling, and operates leading opinion panels around the world. The company has multilingual staff located in 23 offices around the globe. Visit to learn more.

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Company: Research Now Ltd
Contact Name: Miss R Hay
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