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Based on component, the market has been segmented into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Of these, customized hardware segment has been further segregated into smart mirrors, screen/display, and others (sensors, etc.). Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance.
The above detailed analysis of market size estimates has been provided for the following geographic segments North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, China, India, Japan, GCC, South Africa, and Brazil has been included within the research scope.
To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – impact of consumer behavior on virtual fitting rooms, analysis of different technologies supporting the growth of the virtual fitting room market, and trend analysis of the retail industry. Macro-economic factors analysis, Porter’s five Forces Analysis, technology roadmap, virtual fitting room value chain analysis, market attractiveness analysis, and competition matrix providing matrix of competitive positioning of key players as per select parameters are also analyzed in the report.
The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as technology adoption and penetration trends,total number of fashion stores, capital expenditure trends, technology hurdles and outlookwere some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.
Global Virtual Fitting Room Market: Competitive Dynamics
The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with virtual fitting room solution providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include Zugara, Inc., Visualook, Virtusize AB, True Fit Corporation, Total Immersion, Size bay, Secret Sauce Partners Inc., REACTIVE REALITY GMBH, Metail, Imaginate Technologies, Inc., Fitnect Interactive, Fitle, Fit Analytics, ELSE Corp srl, Dressformer, Coitor IT Tech, and 3D-A-PORTER LTD.
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The virtual fitting room market has been segmented as below:
Market Segmentation: Global Virtual Fitting Room Market
- Other Sensors
- Mobile Application
- Physical Store
- Jewelry and Watches
- Others (Shoes, Accessories)
In addition, the report provides analysis of the virtual fitting room market with respect to the following geographic segments:
- North America
- The U.S.
- Rest ofNorth America
- The U.K.
- Rest of Europe
- Asia Pacific (APAC)
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- South Africa
- Rest ofMEA
- South America
- Rest ofSouth America
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