Daisy PLC breathes new life into Prodigy hang-out

From: Daisyplc
Published: Wed Aug 04 2010

The iconic bus was bought for Liam as a bizarre birthday gift by his wife Natalie Appleton of All Saints fame and was used as a hang-out for the band in the star’s London back garden.

The bus was sold back to the Essex company - where Natalie bought it five years ago - earlier this year and was immediately snapped up by Daisy Group Plc, one of the fastest growing telecoms companies (www.daisyplc.com) in the UK.

The company’s PR team had been challenged to get a life-size London souvenir by boss Matthew Riley, who is mentored by fashion magnate Sir Phillip Green.
PR executive Fiona Ritchie said: "We bought the bus over the phone so had no real idea what she would look like when she arrived at our Nelson headquarters.
"It took the driver some eight hours to get her here - travelling at a maximum speed of 40mph – and while a bit bruised and battered she was in a really good condition for her 59 years.

"Liam had kept her very much in her original state, but as the purpose of us having a bus was to aid promotional activity we have revamped the bus interior while the exterior remains true to its London service routes."
"It’s great to think that the bus was once used to inspire song lyrics for a band with such a huge following and we can only imagine the type of conversations that went on aboard her.

"The bus is proving to be a real talking point outside of her natural city habitat and is managing to tackle the winding country lanes of Lancashire very well so far."

The bus has already proved a hit in recruitment activity for the firm and there are many sponsored events and exhibitions in the pipeline for the rest of this year.

About the London Routemaster Bus
• Following half a century of loyal service the Routemaster was phased out of regular service in 2005, to be replaced by more reliable and economic designs.
• The retirement of the popular London icon saw many of the buses coming up for private sale, many being converted into bars, homes, restaurants and even an estate agents.
• As well as Liam Howlett, Sir Andrew Lloyd Webber has also proved to be a fan, buying one as a gift for his friend and leading theatre producer Sir Cameron Mackintosh.
• While a new look Routemaster has been unveiled by London mayor Boris Johnson it is no competitor for the traditional model with the back platform on which passengers could hop on and off.

About Daisy Group plc
Daisy is a leading provider of unified communications to more than 70,000 business customers in the SME and mid-market.

Daisy provides a combined product set including access, hosting, voice, managed services and mobile telephony. Offering business-quality communications with unrivalled and award winning customer care, the Company operates from its business centres in London, Prudhoe and Lancashire.
Company: Daisyplc
Contact Name: Daisy
Contact Email: joanna.green@daisyplc.com
Contact Phone: 0845 450 45 20

Visit website »