Nigeria Telecommunications Report Q3 2014 - New Market Research Report

As future subscriptions growth in the mobile market would depend on continued price competition and potentially expensive network expansion projects in underserved areas, network operators must expand their value-added service ( VAS ) portfolio s in order to to boost ARPU rates by getting existing customers to spend more on non-voice services. Beyond boosting ARPUs, VAS offerings also have the potential to reduce operator s ' churn rate, which have come under intense upward pressure inactive SIM discounting and the implementation of mobile number portability (MNP).

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Key Data

* Mobile subscription growth declined 0.1% quarter-on-quarter (q-o-q) in Q114, bringing total growth in the 12 months to March 2014 to 8.8%.
* Mobile ARPU declined by 11.9% in Q114.
* The fixed-line sector grew by 0.5% in Q114 and 0.1% in the 12 months to March 2014. The NCC heavily revised fixed-line subscriptions data in Q114 following the discounting of inactive lines.
* The number of mobile data users grew by more than 85% in the 12 months to March 2014.

Risk/Reward Ratings

Nigeria regained top position this quarter on BMI's Q3 2014 Risk/Reward Ratings (RRR) for Sub-Saharan Africa. Nigeria's aggregate score is boosted by comparatively high Industry Rewards, Industry Risk and Country Risk scores, reflecting high voice and data services growth potential, regulatory independence and strong private consumption growth outlook. However, Nigeria's Country Rewards score is held back by a low GDP per capita and high unemployment rate.

Key Trends And Developments

Etisalat has stepped up its challenge for Nigeria's largely untapped mobile commerce (m-commerce) market with the launch of a new smartphone app to complement its existing m-commerce platform. The main competitive advantages for Etisalat's m-commerce service are the usability and partnership network. The service features an intuitive user interface while the operator's partnership network includes leading...

The Nigeria Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Nigeria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Nigeria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Nigeria.

Key Benefits

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