Kuoni launches first ever TV advertising campaign

From: Kuoni
Published: Wed Dec 19 2012

Leading travel brand, Kuoni, is to launch its first ever dedicated television advertising campaign on Boxing Day 2012. There are two different creative versions that will run until 19 January 2013 and will portray celebrations overseas, specifically honeymoons and special occasion birthdays.

Creative agency Designate designed the campaign and MediaEdge CIA have planned the media buying, which will see the emotive advertisements running across all mainstream commercial TV networks in a series of 30 second slots.

The honeymoon creative was filmed in the Maldives and highlights Kuoni's expertise and understanding at helping plan the most special of all holidays. The special occasion birthday creative was filmed in Kenya and highlights the attention to detail and craftsmanship Kuoni places on making these holidays even more memorable and unique.

Psychotherapist Christine Webber said: "Special occasion travel is an investment for the future as well as the present. Landmark times in our lives stand out in our history, and they define the quality of our relationships and how we think about them. By travelling somewhere memorable to celebrate significant events, we imbue these occasions with a unique and special feel. We turn them into red-letter days. We acknowledge that we made a real effort to elevate them and enshrine them in our memories. And when we revisit them, by leafing through the photo album or playing our old travel videos, we can enjoy again the importance and joy that we felt at the time."

Derek Jones, Kuoni's Managing Director, added: "Time away with our loved ones is so precious, to many it could be the true meaning of luxury and for others it’s the stuff family memories are made from. Television helps us to portray those heart-stirring emotions we feel when in an amazing location overseas, be it celebrating the start of married life together or any special occasion in your life. We can't wait for audiences up and down the country to tune in and be moved to travel."

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About Kuoni:
Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe's first travel agencies. Today, Kuoni has branch operations in over 40 countries. For 106 years' Kuoni has been creating holidays with a spirit of adventure, including Thailand holidays (http://www.kuoni.co.uk/thailand ), Dubai holidays (http://www.kuoni.co.uk/dubai ), Sri Lanka holidays (http://www.kuoni.co.uk/sri-lanka ) and ideas for weddings abroad (http://www.kuoni.co.uk/weddings-abroad ).

Kuoni is ABTA and ATOL protected, giving customers financial protection and ensuring they won’t be stranded abroad.

Kuoni has come top of a 'Which?' Recommended Provider survey, due to the company's reliability and 'excellent customer care'; been voted World's Leading Tour Operator for 11 years in a row at the World Travel Awards; Britain's Favourite Tour Operator as voted by the readers of Ultra Travel (Daily Telegraph) and the Daily Mail; and been voted Britain's Best Longhaul Tour Operator by travel agents for the past 29 years.

Kuoni Stores & Partnership Stores: For customers who like to book a holiday face-to-face with their own personal consultant, they are invited to pop into one of Kuoni’s 21 exclusive travel stores across the UK or one of four Kuoni Partnership Stores, which are leading independent travel agents with a first class reputation in their towns and cities. With stylish décor, impeccable service and the expert knowledge of Personal Travel Experts, Kuoni strive to make sure that customers' holidays start the second they walk through the door.

Kuoni stores can be found in: High Street Kensington, Knightsbridge and London City, Bluewater, Bristol, Cambridge, Canterbury, Cheltenham, Chichester, Dorking, Kingston, Guildford, Leeds, Liverpool, Manchester, Milton Keynes, Nottingham, Sheffield, Solihull, Westfield Stratford and Winchester.

PR Contact:
Fiona Harris
Director of Public Relations & Brand Development
Kuoni House
Deepdene Avenue
01306 744 194
Company: Kuoni
Contact Name: Fiona Harris
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 01306 744 194

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