Umi hotel group expands into Russia

Following the success of umi London and umi Brighton, the company has entered into a partnership agreement with the owners of the currently ten-bedroom Petrovka Loft Hotel, Moscow. The three private investors were seeking partners to help them move the business forward and Steve Lowy, Owner and Managing Director of umi hotels, BETA and STAYWYSE Director, had exactly the right credentials.

The Petrovka Loft is keeping its name but has a new logo and new website and will be expanded into a sixty-four bedroom property including trademark umi facilities and service levels by 2011.

Owner Steve Lowy said "it’s a new challenge for me and an exciting addition to the umi hotel group. I am looking forward to seeing this franchise grow into a thriving part of the Moscow tourist scene." He added, "a hotel with value accommodation rates is sorely needed in a city that is renowned for being an expensive destination. It is a great opportunity for umi and hopefully it will open doors in other gateway cities across Europe."

Umi hotels like to do things a bit differently and have established themselves as budget hotels with a twist by offering 5* service at 3* prices. With a concierge service and breakfast served until midday, guests won’t be disappointed with their bargain accommodation. Umi also works closely with various educational hospitality organisations to give young people in the industry a chance to shine.